Born in 2009 to offer a poetic bohemian-inspired realm for children, Numero 74 soon became a laboratory of experimentation and expression.
Always inspired by our childhood dreams, we imagine creations of singular designs and colours, inviting little ones or grownups to turn life into a playground.
Handmade by artisans
Numero 74’s creations come to life thanks to the work and know-how of artisan women from Thailand’s Northern villages. There, it is a world where machines have not replaced the human touch. Fabric cutting, sewing finishing touches, embroidery, crochet… every talent is honoured so that each woman feels free to do what she loves doing. The women, organised in self-managed cooperatives, work from home, with the sound of children laughing in the background, or from collective workshops. This way of preserving small rural communities makes our hearts skip a beat! No pressure to produce, nor obligation of results. The work atmosphere is relaxed, people take the time to look at each other, to share and smile.
The caring attentions come from the heart, not from a list of specifications. Pompoms are cut and brushed by hand and all products are washed with a delicately scented fabric softener in final preparation before packing.
This is how Numero 74 invented its own unique production style, guided by the will to value the talents of these artisan women who give the time, the attention and a lot of love to each creation.