Grapat 2023 Collection

Grapats focus has always been exploring the connection between children and nature, but with working at the service of childhood at large, they believe their duty is to make the whole wide world a better place. This year Grapat decided to take it to the city, to imagine a place where children are welcome with open arms… A happy place! 

The campaign was shot in the September of 2022 in Brescia, Italy, with Giuli&Giordi behind the lens and teaming up with local families and their children, our open-ended-play superstars!

The task proved not to be an easy one, in fact the city revealed itself not to be the happiest place to be with children playing in freedom. And it’s not because of children, since they were simply being children, but because the city demands them to stop playing because of all the risks and dangers behind every corner, the little patience of some citizens and the impossibility to reach things that are built at the height of grown-ups. The bottom line is that cities are not built for children, yet children happen to live in cities too…

 But this range is an imagination of what it should be for children to play in true freedom without being interrupted... even in cities.

We hope that together we can claim cities to be much more inclusive and safe, with the needs of children considered in order for it to really be a happy place.

Thanks for joining us in making every city a happy place. Kids, take the city!