Lubulona’s first product was ‘Lubu Town’, a versatile wooden toy city. Lubu Town is a toy that inspires kids to be little architects and construct their own buildings and towns. During the design phase of Lubu Town, Tina and Jordi gave 3- to 6-year-olds different prototypes to play with. Based on their observations during these play tests, they then re-designed and adapted the prototypes. The final product is a versatile, creative and very intuitive toy, combining construction with symbolic play and allowing kids to choose how to play and with what to play.